Client:

Home Care Advantage (HCA) is a provider of home health care and related services to seniors in Northeast Florida. With the recent media attention regarding the increasing elderly population and the health care services they will need, HCA is well positioned in this market.

Industry:

Health Care

Challenge:

While HCA has the personnel and resources for the company to realize significant growth, the look and feel of their brand was outdated. The sales force was using old brochures with inaccurate information on sales calls and their brand usage was not consistent. The company asked Stone Marketing Group to revitalize the HCA brand by doing a complete brand makeover and refreshing the content of their marketing materials.

Big Idea:

Given the nature of HCA’s business, Stone Marketing Group proposed more emphasis on the emotional connection with their target market by using images and content that reflects the comforting surroundings of home in all marketing materials and communications.

Elements:

- A complete brand image makeover
- Re-positioning of company marketing messages
- Enhanced packaging system for marketing materials
- Signage and graphics for trade show displays

Results:

Since the introduction of the enhanced brand and new marketing materials, HCA has seen significant increases in business development activity. Their sales reps now have access to a wide array of updated sales tools that can be customized to each client.