Client:

Total Military Management (TMM) is a company that provides household goods moving services for military personnel.

Industry:

Transportation / Logistics

Challenge:

TMM is a fast growing company, but lacked a clear brand strategy. There was little in the way of marketing collateral, and the firm’s sales force frequently had to create marketing materials on their own with little coordination or consistency. The company called on Stone Marketing Group to re-invigorate their brand and design a new marketing collateral package.

Solution:

A patriotic theme was designed for all marketing communications. This theme was integrated into a new marketing collateral system (pocket folder, brochures, and sales sheet “shells”), website, and internal/external communications. The brochure system allowed the sales team to easily customize the sales material given to prospects.

Elements:

- A complete brand makeover
- Complete redesign of the corporate web site
- New marketing materials "system"
- Promotional items
- New trade show booth, signage, and graphics

Results:

The new branding campaign delivered by Stone Marketing Group enabled TMM to deliver a professional, compelling look and feel through all their marketing communications. And, will save the company thousands of dollars annually in printing and labor costs.